News 2

Diversity is a serious problem in the tech industry. In recent months, major companies including Apple, Google, Facebook, and Amazon have released statistics showing the severe lack of women and minorities in their workforces. For one of the most innovative industries, tech's progress on diversity has been depressingly slow. There are outliers like Intel, which recently announced it would invest $300 million over the next five years to improve diversity, and Pinterest, a company whose staff is 40 percent women. (At the executive level, that figure shrinks to 19 percent.) "It's time to step up and do more. It's not good enough to say we value diversity," Intel CEO Krzanich said last week during CES. But a large number of tech companies do just that, promoting diversity in speeches while hiring relatively few women and minorities.

It started with Google: After the company decided to release its employee diversity statistics last May, some nudging from activist groups helped led a slew of other tech giants to follow. Before long, Apple, Facebook, Twitter and others were all giving a look at their diversity—or rather, lack of diversity. But there’s a big difference between admitting the problem exists and fixing it.

TRYING A TING: Facebook's Head of Diversity: Maxine Williams Maxine Williams is very visible on the Facebook campus. And not just because she's one of the few black people working here. With its ambitions encircling the globe, diversity has become a top priority at the giant social network. As global head of diversity, Williams is the one charged with making Facebook's workforce better reflect the demographics of its users.

Silicon Valley’s engineers are using homegrown technology to fix their industry’s lack of diversity, honing software to find, recruit and retain women and minorities. Entelo Inc., Gild Inc., Piazza Technologies Inc., and newer startups such as Textio and PowerToFly Inc. are collecting data, analyzing information and...