Tech Talk

Whether it's building self-driving cars, a fleet of balloons to blanket the world with the Internet or tiny particles to detect cancer, Google is known for thinking big — really big. Now the Internet giant is digging into its mountains of cash and tapping some of the world's smartest minds to take on another serious and elusive challenge: cracking the code on the lack of diversity in the technology industry. Google is raising the stakes in its bid to attract more women and minorities, Nancy Lee, Google's vice president of people operations, told USA TODAY in an exclusive interview.

Creating diversity in the technology workforce doesn’t have to be costly, experts said Tuesday at the eMerge Americas tech conference in Miami Beach. “Not always [do] we need money to make things happen,” said Ricardo Santos, director of education transformation for Cisco Brasil. “For mentoring programs, we can have our employees across the world share their knowledge. … This is priceless.”

Bonnie Crater believes she’s been lucky. As a woman in technology, she has enjoyed a 20-year career that began at Oracle and has led to her current position as CEO of Full Circle CRM, a startup that provides marketing performance applications to businesses and is backed by Salesforce Ventures. Crater was one of only five women vice presidents at Oracle back when the company had about 4,000 employees. Now she’s one of the few women leading a tech startup. “I’ve had wonderful managers encouraging me who appreciated my skill set,” she says. Not every woman is as fortunate, especially in the male dominated tech industry. So Crater has made an unusual public pledge: whenever her company has an opening for a senior leadership position, she or her colleagues will interview at least two women for the job. Crater is challenging other tech business leaders and venture capital firms to do the same.

TiEcon 2015, the world's largest gathering of entrepreneurs, will be a showcase for the growing diversity among technology innovators and business leaders in Silicon Valley and worldwide. The two-day show, taking place on May 15-16 at Silicon Valley's Santa Clara Convention Center, will highlight women and minority leaders that are at the forefront of "disruptive entrepreneurship." This year's show will feature the largest-ever gathering of women and minority innovators, engineers and panelists. Featured speakers will include industry leaders like Blanca Trevino, President and CEO of Softtek, which has grown under her leadership to become the leading IT services company in Latin America. Trevino has been cited as a Rising Star on Fortune's list of the 50 Most Powerful Women and was the first woman to be inducted into the prestigious International Association of Outsourcing Providers Hall of Fame.

Diverse approaches are needed to find female coders and achieve more gender equality in the technology industry, according to Microsoft UK's diversity manager. Alexa Glick, diversity programme manager at Microsoft, said at Monster's Women in Code event attended by V3 that technology companies need to broaden the way they find and recruit people, especially women, with coding and computing skills. Glick explained that recruiters put too much emphasis on hiring people from computing backgrounds, rather than searching for technical skills developed outside academia and the industry.