NEWS

In its 22nd year as an incubator of technology and digital creativity, Austin’s wildly popular South by Southwest (SXSW) Interactive Festival hit a chord that reverberated well beyond its more than 50,000 attendees: It’s time to level the playing field for more women in tech. Aside from more than a few conference sessions that obviously put the topic on the table at face value, such as “End to Brogramming: How Women Are Shaping Tech,” the conference, which fosters collaboration and innovation of all kinds, put a strong emphasis on encouraging diversity across the spectrum. In fact, this obvious enthusiasm behind empowering women leaders can teach us all in the tech industry how we can create a more inclusive, diverse and creative technology environment.