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Corey Deshon, a professional photographer who uses Flickr. He uploaded a photo of a black man that was incorrectly tagged as "ape" on Flickr. Corey is holding a Canon AE-1 film camera he used to capture the image of the man who was tagged as "ape" by the website, Flickr, photographed inside his home. Slug PHOTOS0718 Assign ID 541234 All Jacky Alciné wanted from Google Photos was a space to upload snapshots from his life. But a few weeks ago, what he got from the photo-sharing service was racist insults and a smattering of stories in the national press after photos of him and a female friend were labeled “gorillas” instead of humans.

As the push for diversity in tech continues, a growing number of companies and leaders are confronting the topic for the first time. Those that are new to diversity and inclusion often are unsure how to approach it — how to talk about the subject internally and externally, how to rank it among competing priorities and how to allocate appropriate resources. Before answering these questions, it’s helpful to identify why diversity and inclusion matters to you and your company specifically.