Google backs 3-city program for black, Latino techies

Google backs 3-city program for black, Latino techies

SAN FRANCISCO — The growing effort to get more African Americans and Hispanics to join tech companies or start their own is hitting the road, pushing beyond Silicon Valley into the rest of the nation.

Google is backing a new pilot program from CODE2040 in three cities. Starting this year in Chicago, Austin and Durham, N.C., the San Francisco non-profit will give minority entrepreneurs in each city a one-year stipend and free office space.

CODE2040 is a non-profit founded in 2012 that focuses on getting more African Americans and Hispanics into the tech workforce. It has graduated nearly 50 fellows, many of whom have gone to work for companies such as Facebook, LinkedIn and Uber. The group’s name refers to the year the population of minorities in the U.S. is expected to overtake whites.

While building their start-ups, the three CODE2040 entrepreneurs in residence will build bridges to technology for minorities in those communities.

There is no question that Silicon Valley is the epicenter of the tech world, and as such there’s huge opportunity for impact on inclusion in tech,” says Laura Weidman Powers, co-founder and CEO of CODE2040, who came to Austin to announce the launch of the new program at a SXSW panel Monday morning.

“However, working on diversity issues in Silicon Valley means going against the status quo,” she says. “(It means) trying to change the ratio of employees at large companies, trying to bring inclusive techniques to established hiring practices and trying to infiltrate relatively closed, powerful networks.”

That work, says Powers, is crucial in Silicon Valley because it houses the headquarters of some of the world’s most powerful tech companies, which can set an example for the rest of the tech world.

But spreading to smaller tech hubs also presents an opportunity, she says.

“Here, rather than trying to change what is, we are trying to shape what might be. In smaller tech ecosystems around the country, often the cultures and norms around talent and inclusion are not yet set. We have the opportunity to help these places bake inclusion into their DNA from the ground up,” Powers says. “It’s an opportunity to create whole ecosystems where we never see the divides we see in Silicon Valley.”

Silicon Valley has never been diverse, but until last year, no one had any idea just how dominated by white and Asian men the tech industry here is.

In May 2014, Google disclosed that 30% of its workers are female and in the U.S. 2% of its workers are African American and 3% are Hispanic.

By the end of the summer, Apple, Facebook, Twitter and other major tech companies had followed with their own statistics, all of which showed the same lack of diversity.

“Releasing our numbers last year was a really important first step, and we were really happy to see other companies do that as well,” says John Lyman, head of partnerships for Google for Entrepreneurs. “This is an issue that Google really cares about. We really believe that better products are created by a workforce as diverse as the people who use them.”

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