Pinterest Lowers Its Diversity Ambitions?

Pinterest Lowers Its Diversity Ambitions?

Pinterest Lowers Its Diversity Ambitions Despite Showing Gains in Latest Report
The company made admirable progress in the hiring of women and minorities. So why is it dropping its targets for 2017?

After setting ambitious goals for its efforts in diversity, Pinterest on Friday released its 2016 diversity report, which shows some of the most significant progress made hiring women and minorities at Silicon Valley firms.

But rather than expand on those accomplishments, Pinterest said it will merely maintain the goals it introduced last year and even lowered one of the goals — that of increasing the hiring rate of women in tech positions.

“While the progress they’ve made and transparency they have in the process is heartening, it’s disappointing to hear they are scaling back on their goals,” said Sarah Kunst, a proponent of the tech diversity movement and the founder of Proday, a fitness app.

In 2016, Pinterest increased its representation of women in tech from 21 percent to 26 percent. Overall representation of women increased from 42 percent a year ago to 44 percent now. Its representation of blacks went up from 1 percent to 2 percent while Hispanics saw growth from 2 percent a year ago to 4 percent in 2016. Total blacks and Hispanics in technical roles grew from 3 percent a year ago to 5 percent now.


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